The recent proliferation of internet "click bait"- articles masquerading as news or satire
primarily for the purpose of generating traffic and, hence, ad revenue - have raised new
ethical concerns for satirists. We spoke with Robert E. Drechsel, Director of the Center for Journalism Ethics in the School of
Journalism and Mass Communication at the University of Wisconsin-Madison, to discuss these
and other questions regarding ethics and the intersection of satire and journalism.